How to integrate with MailChimp

With Maître you can automatically sync your registrations with a MailChimp list of your choice.

To connect your MailChimp account, go to "Settings > Integrations".

After you connect your account, choose a list from the dropdown and save the changes.

If you create or remove lists in your Mailchimp account and need to update the lists on Maître, just click on the "Update lists" link.


When a user subscribes, we also send a bunch of MailChimp merge tags that you can use to fine-tune your MailChimp campaigns. (Refer to the official MailChimp Merge Tags Documentation for more info)

The Merge Tags we include are:

  • NAME
    Subscriber's name. Blank if you don't require this field in your form.
  • EXTRA_FIELD
    Subscriber's extra field value. This can be a phone number, a zip code or any other extra information you have asked for in the form.
  • CODE
    Subscriber's unique referral code.
  • FB_LINK
    Short link that can be used on Facebook and will track visits and conversions from Facebook.
  • TW_LINK
    Short link that can be used on Twitter and will track visits and conversions from Twitter.
  • EM_LINK
    Short link that can be used in the body of an email and will track visits and conversions from emails.
  • REF_LINK
    Subscriber's unique referral link.
  • SOURCE
    Subscriber's source. If the subscriber doesn't have a source tha value will be "None".
  • POSITION
    Subscriber's position when signs up.

In order to use merge tags in MailChimp, you must manually create them first in your list.

You can add and remove merge tags in your MailChimp list by going to Lists > Settings > List fields and *|MERGE|* tags.

Your page should look like this:

Please notice that these merge tags are optional; you don't have to add them for MailChimp to work.
However, if you have other merge tags that are required in your list, the sync will fail. Make sure you have NO required merge tags in your list.

How to use merge tags in MailChimp

Though a guide on MailChimp merge tags is beyond the scope of this article (and we recommend you to read Mailchimp's official guide), we have created an example of how to use the merge tags Maître sends to your list for your newsletters.

Assuming you are importing all Maître merge tags as described above, let's say you want to send out a newsletter where you remind your subscribers about your competition and to keep sharing their code.

The body of your email could then look like this:

And when you send the email, the merge tags will be replaced with the correct value.

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