How to create custom tracking links
Maître can understand when a subscriber comes from Twitter or Facebook. The widget reads the URL, looking for the parameter "mws", gets its value and assign the visit (and conversion) to that specific "source".
You can add as many "sources" as you like just by adding the parameter mws to your url. Maître will automatically detect it and assign the visit and conversion to it.
Sources are a great way to measure your marketing efforts. For example, let's say you send out a newsletter and want to track conversions. You can create a link like http://mylandingpage.com?mws=newsletter and use that link in your newsletter. Maître will take care of the rest.
You can see an example of the Analytics page when using multiple sources in the image below: